Local Internet Marketing 5 FREE Ways to Boost Your Business – From Google Places to Leveraging Offline Efforts – 5 FREE Solutions.
You want to capture local business leads, but you’re worried about the cost.
Then why not give your business a boost with these FREE Local Internet Marketing tips.
Yes I’m afraid so keyword research, that old chestnut.
Why you ask; what’s keyword research got to do with my business?
Well the fact is that most visits online start with someone typing something into a search box.
You do want to improve your Local Internet Marketing right?
Then the trick is to understand what your prospects are typing in to find businesses like yours and use this knowledge to help them find you.
The following tips will get you started:
You can use this data as a starting point for everything else, from creating site content to enhancing your Google Places listing…
A listing in the Google Places snippet can be shown above the normal search results and best of all its completely free.
You don’t even need a website.
If you don’t have a Google Places listing you should get one.
If you do have a Google Places listing you should check to see that it’s up to scratch.
Even if you’ve never added a Google Places listing Google could still have constructed one from the data found about your business online. It will almost certainly be incorrect so you should look at improving it.
For info on how to add or modify a Google Places listing see: http://www.google.com/support/places/
Verifying the listing via the telephone is usually the best way to go unless you like waiting around.
Once you have access to the listing pay particular attention to the following:
Also see Tip’s 3 and 4 for more on optimising your Goggle Places Listing.
Local Directory Listings and Citations can get your business found on the internet.
They can also improve the results for your Goggle Places Listing.
You can find places to list your business by searching for “[Your City] Directory” in Google
It’s important to both Google and your prospects that your details are correct in these listings.
You can normally fix incorrect details once you’ve found them.
Modifying the following Google searches should uncover your incorrect listings:
You may find paid listings being advertised while researching the above.
Paid links from the wrong sources can be problematic and can get you into trouble with Google; if you want to look at paid listings my advice would be to consult a reputable SEO.
One of the best ways to enhance your reputation is by getting online reviews.
Online reviews are also one of the best ways of improving your Google Places listing.
One obvious place to get reviews from is Google Places itself. In addition many of the sites found during your research in Tip 3 will also allow reviews.
There are many ways to prompt / encourage people to review your business:
Remember to link through to the site where you want reviews to be posted.
Google doesn’t like being manipulated.
Please don’t fake / incentivise reviews, you can land yourself in trouble if you do this.
Getting noticed in the local press is a great way to get your company noticed.
The fact that the coverage is offline is immaterial; lots of local papers have online counterparts.
If you don’t have anything to say, sit-down with a blank sheet of paper and come up with some ideas.
Leverage the differences that exist between you and your competition.
Find out how to write a press release (do a Google search) remember to include all of your business details in your release including; phone number, web address and business address.
Anyone can action the above tips and they are relevant to every local business (that I can think of).
The following bonus tips either cost money are difficult to implement, or require knowledge that you may or may not have:
These Local Internet Marketing Tips are Free.
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