Google Panda Update – Still not feeling the love – Got a site wide penalty that you can’t fix? – Not sure how best to act?
Still not feeling the love from the Google Panda Update?
Got a site wide penalty that you can’t fix?
Not sure how best to act?
Put your best Paw forwards and let’s see what we can do…
Well it’s all about machine learning, basically speaking…
Google hired people to audit websites, getting them to rate how good or bad the site content / user experience was.
Computers were then brought in to mimic the people and when the algorithm was good enough to match the human answers they unleashed it across the globe.
Cue maniacal laughter…
Effectively Google is trying to look at sites in a more human way, making judgements about how good or bad a site is. Sadly if some of your site pages are rated low by Panda your whole site seems to suffer.
OK to put it another way.
Google is now effectively able to ask (something like) the following questions of your site content and give each URL a thumbs up or down:
How can it possibly do that?
Richard Baxter has had a stab at figuring out how here: High Quality Web Sites – The New Google Ranking Factor
Well take a look at the above questions… it’s likely that Google Panda likes sites with:
Again difficult to diagnose as by nature it’s subjective but we can guess that it downgrades sites that have:
“This update is designed to reduce rankings for low quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.” Source: Finding more high-quality sites in search
The problem is that Google Panda can impact the rankings for your entire site.
Some people who have been hit by the Panda have actually deleted or de-indexed pages in an attempt to recover their rankings.
And Google itself has actually advised the blocking / removal of poor quality content, see: Google: Remove Low Quality Content If You Were Impacted By Farmer/Panda
“If you believe you’ve been impacted by this change you should evaluate all the content on your site and do your best to improve the overall quality of the pages on your domain. Removing low quality pages or moving them to a different domain could help your rankings for the higher quality content.” Source: Google Panda Update Tip: Remove Low-Quality Content
Get your SEO to conduct a site audit, identifying the instances of the things that Panda hates.
Improve your site with the end user in mind, for example improve the content the navigation and the general user experience.
There are various ways to block, redirect and remove duplicate and thin content from the search engines.
Don’t just delete huge chunks of your site but do consider how best to deal with the highlighted issues.
If you don’t believe what your SEO tells you try this: Replicate Google’s Panda Questionnaire – Whiteboard Friday
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