Is Social Media Marketing right for your business and if so which of the 350+ networks should your business concentrate on? In reality the true scope of social media is broader than the well known sites like Twitter®, LinkedIn®, Facebook® and YouTube®. Any online interaction with another individual or company may be classed as being social from blogs to forums to book reviews on Amazon®. Social Media Marketing has been hailed as the next big thing, but realistically active participation is not appropriate for all businesses and any activity undertaken should be focused on sound business goals. If your business is unusual, centred on visual media or music, able to impart advice and information, or very brand focused then Social Media Marketing may be for you.
What is Social Media Marketing?
Social Media can be used to; help create a buzz or newsworthy event that turns viral, facilitate ways to enable fan participation and dialogue, and connect with new prospects. Essentially Social Media Marketing should engage and respect the users, if this does not occur the campaign will fail. In reality social media will not be appropriate for every business and there is not a one size fits all model.
Social Media Marketing & Google®
Google is becoming more interested in presenting social media in its search results, YouTube videos have appeared for some time now and recently Twitter comments or Tweets are also being shown. This trend is set to continue ultimately making the continued chasing of SEO results and rankings less important as Google continues to make the search results more diverse and personalised.
Social Media Marketing & Brand Management
When your customers start talking about your business online are you ready to engage with them? Have you reserved your brand name on the social networking sites? If your brand is important to you then you need to start thinking about how to manage that brand online today.
How Can I Help You?
I can offer you friendly jargon free advice on Social Media Marketing, specifically is it right for your business and which of the networks should your business concentrate on? Find out more about how Social Media Marketing can work for your business by calling me on (01453) 824 406.
