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	<title>Musings of a Freelance SEO Consultant &#187; Searchengineland</title>
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	<description>Musings of a Freelance SEO Consultant – I offer Ethical SEO, PPC &#38; Web Design to businesses in Gloucester, Cheltenham and throughout the UK.</description>
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		<title>Will Google use Site Speed to Rank Web Pages</title>
		<link>http://www.justinmarch.com/blog/google-use-site-speed-to-rank-web-pages/</link>
		<comments>http://www.justinmarch.com/blog/google-use-site-speed-to-rank-web-pages/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 11:48:40 +0000</pubDate>
		<dc:creator>Justin March</dc:creator>
				<category><![CDATA[Google Search Engine Results]]></category>
		<category><![CDATA[Barry Schwartz]]></category>
		<category><![CDATA[Google Caffeine]]></category>
		<category><![CDATA[Matt Cutts]]></category>
		<category><![CDATA[Rank]]></category>
		<category><![CDATA[Searchengineland]]></category>
		<category><![CDATA[Site Speed]]></category>
		<category><![CDATA[Web Pages]]></category>

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		<description><![CDATA[Matt Cutts suggests that site load speed will have an effect on how a site is ranked]]></description>
			<content:encoded><![CDATA[<p></p><p>In a recent interview with Webpro news Matt Cutts suggests that site load speed will have an effect on how a site is ranked, rewarding the faster sites over those that are less fast or just downright slow.</p>
<p>See: <a href="http://videos.webpronews.com/2009/11/13/matt-cutts-interview/">http://videos.webpronews.com/2009/11/13/matt-cutts-interview/</a></p>
<p>The good news is that the Google Caffeine launch will not take place early in 2010 to keep Webmasters happy over the holidays.</p>
<p>It seems to me that Barry Schwartz from searchengineland.com has hit the nail on the head in this article: <a href="http://searchengineland.com/site-speed-googles-next-ranking-factor-29793">http://searchengineland.com/site-speed-googles-next-ranking-factor-29793</a></p>
<p><strong>Conclusions<br />
</strong>This change is likely to be a very small part of the Google algorithm and unless your site is really slow and surrounded by other competing sites that load very quickly I don’t believe that most people will see a change in how their website is ranked.  The message is if it isn’t broke don’t fix it.<strong> </strong></p>
<p>If you do want to improve your site load speed, check out the following sites:</p>
<p><a href="http://www.webpagetest.org/">http://www.webpagetest.org/</a></p>
<p><a href="http://code.google.com/speed/">http://code.google.com/speed/</a> or <a href="http://code.google.com/speed/page-speed/">http://code.google.com/speed/page-speed/</a></p>
<p>The following video explains how to improve your website performance with Page Speed:</p>
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