The need to keep updating your business site, and participate in the on-line community grows as Goggle launches a major new update to its main search page today.

Here is Googles’ official line:

A lot of these options have been present (but somewhat hidden from view) up until now:

The new design really pushes the options making the Google SERPS look similar in style to Yahoo or Bing.

One of the most notable additions is that Google are now pushing the so called social search and real-time search results (see the screenshot below) which details a search for Gordon Brown (the morning after the night before) and shows the relevant Twitter updates.

New Google search for Gordon Brown shows Twitter updates

What this means for businesses:

• Businesses will have to update their sites and offsite content so that they appear under as many filters (options) as is reasonably possible including blogs, videos etc.
• Businesses will have to participate in the online community; it’s getting harder and harder to ignore Twitter by the day.