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	<title>Musings of a Professional UK SEO Consultant &#187; Google Caffeine</title>
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	<link>http://www.justinmarch.com/blog</link>
	<description>Musings of a Professional SEO Consultant – I offer Ethical SEO, PPC &#38; Web Design to businesses in Gloucester, Cheltenham and throughout the UK. I have lots to say about SEO, Google, Search Engine Results, Online Marketing and generally running a business.</description>
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		<title>Will Google use Site Speed to Rank Web Pages</title>
		<link>http://www.justinmarch.com/blog/google-use-site-speed-to-rank-web-pages/</link>
		<comments>http://www.justinmarch.com/blog/google-use-site-speed-to-rank-web-pages/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 11:48:40 +0000</pubDate>
		<dc:creator>Justin March</dc:creator>
				<category><![CDATA[Google Search Engine Results]]></category>
		<category><![CDATA[Barry Schwartz]]></category>
		<category><![CDATA[Google Caffeine]]></category>
		<category><![CDATA[Matt Cutts]]></category>
		<category><![CDATA[Rank]]></category>
		<category><![CDATA[Searchengineland]]></category>
		<category><![CDATA[Site Speed]]></category>
		<category><![CDATA[Web Pages]]></category>

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		<description><![CDATA[Matt Cutts suggests that site load speed will have an effect on how a site is ranked]]></description>
			<content:encoded><![CDATA[<p>In a recent interview with Webpro news Matt Cutts suggests that site load speed will have an effect on how a site is ranked, rewarding the faster sites over those that are less fast or just downright slow.</p>
<p>See: <a href="http://videos.webpronews.com/2009/11/13/matt-cutts-interview/">http://videos.webpronews.com/2009/11/13/matt-cutts-interview/</a></p>
<p>The good news is that the Google Caffeine launch will not take place early in 2010 to keep Webmasters happy over the holidays.</p>
<p>It seems to me that Barry Schwartz from searchengineland.com has hit the nail on the head in this article: <a href="http://searchengineland.com/site-speed-googles-next-ranking-factor-29793">http://searchengineland.com/site-speed-googles-next-ranking-factor-29793</a></p>
<p><strong>Conclusions<br />
</strong>This change is likely to be a very small part of the Google algorithm and unless your site is really slow and surrounded by other competing sites that load very quickly I don’t believe that most people will see a change in how their website is ranked.  The message is if it isn’t broke don’t fix it.<strong> </strong></p>
<p>If you do want to improve your site load speed, check out the following sites:</p>
<p><a href="http://www.webpagetest.org/">http://www.webpagetest.org/</a></p>
<p><a href="http://code.google.com/speed/">http://code.google.com/speed/</a> or <a href="http://code.google.com/speed/page-speed/">http://code.google.com/speed/page-speed/</a></p>
<p>The following video explains how to improve your website performance with Page Speed:</p>
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		<title>Google Caffeine set to Launch</title>
		<link>http://www.justinmarch.com/blog/google-caffeine-launch/</link>
		<comments>http://www.justinmarch.com/blog/google-caffeine-launch/#comments</comments>
		<pubDate>Tue, 10 Nov 2009 19:15:17 +0000</pubDate>
		<dc:creator>Justin March</dc:creator>
				<category><![CDATA[Google Search Engine Results]]></category>
		<category><![CDATA[Google Caffeine]]></category>
		<category><![CDATA[Matt Cutts]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[SEO & PPC Basics]]></category>

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		<description><![CDATA[Google Caffine a major rewrite of a large chunk of how Google index web pages looks set to launch]]></description>
			<content:encoded><![CDATA[<p>Google Caffine (a major rewrite of a large chunk of how Google index web pages) looks set to launch, the sandbox that was set up by Google has now been retired <a href="http://www2.sandbox.google.com/">http://www2.sandbox.google.com/</a></p>
<p>Google state that &#8220;Based on the success we&#8217;ve seen, we believe Caffeine is ready for a larger audience. Soon we       will activate Caffeine more widely, beginning with one data center. This sandbox is no longer       necessary and has been retired, but we appreciate the testing and positive input that       webmasters and publishers have given.&#8221;</p>
<p>So what is going to be different:</p>
<ul>
<li>It looks like the results will be returned <strong>much</strong> faster</li>
<li>It may change the Search Engine Results Pages (SERP&#8217;s) but supposedly not by much</li>
<li>Google will get better and better at prioritising Breaking News</li>
<li>Mashable think it means a tough time for SEO&#8217;s (see link below)</li>
</ul>
<p>While the sandbox was active Mashable reviewed it here: <a href="http://mashable.com/2009/08/10/google-caffeine/">http://mashable.com/2009/08/10/google-caffeine/</a></p>
<p>This is What Matt Cutts had to say back in August 2009:</p>
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