The Search Engine Results in Google are becoming more and more influenced by efforts to personalise the results for the searcher. This is nothing new but I thought that the video below contained some interesting detail that many would be unaware of.
Google Search Engine Results influenced by Personalisation
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{ 2 comments… read them below or add one }
You have to wonder exactly why they’re implementing this. Bit conceited of Google to think they know best about what anyone using a specific machine might or might not want from a search? Too much control for my liking. How many will opt out?
BB
I agree Bill, the problem is how many people will know how to opt out my guess is hardly anyone.