Google Search Engine Results influenced by Personalisation

by Justin March on December 5, 2009

The Search Engine Results in Google are becoming more and more influenced by efforts to personalise the results for the searcher. This is nothing new but I thought that the video below contained some interesting detail that many would be unaware of.

{ 2 comments… read them below or add one }

billkruse December 9, 2009 at 7:13 pm

You have to wonder exactly why they’re implementing this. Bit conceited of Google to think they know best about what anyone using a specific machine might or might not want from a search? Too much control for my liking. How many will opt out?

BB

Justin March December 11, 2009 at 4:29 pm

I agree Bill, the problem is how many people will know how to opt out my guess is hardly anyone.

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