Google Caffine (a major rewrite of a large chunk of how Google index web pages) looks set to launch, the sandbox that was set up by Google has now been retired http://www2.sandbox.google.com/
Google state that “Based on the success we’ve seen, we believe Caffeine is ready for a larger audience. Soon we will activate Caffeine more widely, beginning with one data center. This sandbox is no longer necessary and has been retired, but we appreciate the testing and positive input that webmasters and publishers have given.”
So what is going to be different:
- It looks like the results will be returned much faster
- It may change the Search Engine Results Pages (SERP’s) but supposedly not by much
- Google will get better and better at prioritising Breaking News
- Mashable think it means a tough time for SEO’s (see link below)
While the sandbox was active Mashable reviewed it here: http://mashable.com/2009/08/10/google-caffeine/
This is What Matt Cutts had to say back in August 2009:
